We are seeking a creative, driven and talented full-time Crypto Journalist to join our expanding, multi-skilled marketing team based in Sydney.
Your key responsibilities will include:
- Research and report on breaking news stories that impact the cryptocurrency industry globally and locally via our blog and social media.
- Writing articles for our blog and socials, including technical financial content.
- Identifying topics and writing scripts/content for our YouTube videos and podcasts.
- Monitoring and researching financial markets and trends.
- Assisting with marketing strategies and goals.
- Assisting to prepare media releases.
- Developing and implementing comprehensive social media strategies, focussed on breaking news, community engagement and driving brand awareness.
- Creating, curating, briefing and scheduling engaging content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and TikTok (design resources will be available).
- Ensuring consistent MoM growth of organic reach and engagement across the blog and all social media platforms.
- Monitoring social media channels, responding to comments, messages, and reviews promptly, and fostering meaningful interactions with our audience.
- Collaborating with the marketing team to develop visually appealing and cohesive content that reflects our brand's unique identity and position in the market.
- Planning and executing social media campaigns, contests, and promotions to drive brand awareness, engagement, and customer acquisition.
- Working closely with our partners (including the Sydney Swans) to run social media brand collaborations to further drive brand awareness.
- Analysing metrics and performance data to track KPIs, identify trends, and optimise strategies for improved reach and engagement.
- Coordinating with influencers, UGC creators, and partners.
- Ensuring all content is aligned with both our written and visual brand identities.
About you
Skills and experience we are looking for:
- Background in modern journalism.
- Live and breathe media monitoring and social media.
- A strong interest in and knowledge of cryptocurrencies and the crypto ecosystem is essential.
- 2+ years’ experience in a similar role.
- Proficiency with CRMs and social media management tools, analytics platforms, etc.
- Must have experience in the marketing and promotion of well-established brands/or have social media side projects with a strong following and engagement.
- Ability to work with allocated budgets.
- Ability to confidently deal with brand partners and stakeholders.
- Excellent written and verbal communication skills.
- Creative thinking with the ability to generate innovative content ideas.
- Highly organised and efficient time management skills.
- Meticulous planning and attention to detail.
- Tertiary qualifications in Journalism, Marketing and Communications or similar.
- Excellent interpersonal skills and the ability to build strong relationships.
What we offer
- Competitive salary - (salary range $80,000 to $100,000 + super)
- A challenging and rewarding role in a fast-paced and dynamic industry.
- A winning, fun, hard-working team.
- An international work environment where your opinion counts.
- Ongoing learning and support.
- Great career development opportunities in a growing company.
Join a fun, smart and motivated team that’s passionate about making crypto accessible to everyone. If you are a strategic thinker with a passion for building and managing brands in the crypto industry, we encourage you to apply for this exciting opportunity.