As our Performance & Growth Marketing Specialist, you’ll take ownership of paid acquisition channels for both Independent Reserve & bitcoin.com.au.
The core functions will include:
- Setting up campaigns across all digital channels. With strong considerations for ad and campaign types that work, as well as demographic considerations.
- Optimising campaign performance. Elevating insights from the data and putting forward recommendations for creatives.
- Reporting, analytics. Weekly reporting of campaign performance. What’s working, what’s not? Why?
- Technical ownership. Collaborate with the product and development teams to implement effective tracking and remarketing strategies, and enable the connections between ad platforms via AppsFlyer, Amplitude, and pixels.
You’ll and continuously improve performance across:
- Meta Ads (Facebook & Instagram) – Lead creative testing, audience targeting, funnel strategies and remarketing.
- TikTok Ads – Develop thumb-stopping creatives and conversion-optimised campaigns for mobile-first users.
- Apple Search Ads - Manage mobile search campaigns to maximise CAC and performance.
- In-app ad platforms (e.g. Lift Off, InMobi) – Plan and execute install-driven campaigns.
- Display & Programmatic Ads – Work with DSPs and exchanges to run targeted, cost-efficient campaigns.
- CRO – Collaborate with design and product to A/B test landing pages, onboarding flows, and ad creative.
- Retargeting & funnel optimisation – Build multi-touch journeys to the crypto curious market and first-time traders.
- Report on CAC, ROAS, CPI, CVR, and LTV to continuously refine spending across channels.
You should have
- 5+ years’ experience in paid performance marketing roles.
- Proven hands-on experience with Meta Ads, TikTok Ads, Google Ads, programmatic DSPs, and in-app ad platforms.
- Strong understanding of attribution, tracking (GA4, GTM, Appsflyer/Amplitude), and paid channel analytics.
- Excellent communicator and problem solver.
- Experience running A/B tests, landing page experiments and CRO strategies.
- Experience in mobile-first or fintech environments is a plus.
- Strong copy, creative, and analytical instincts - you can brief well and iterate fast.
- Results-driven, comfortable managing budgets, scaling winners and cutting losers quickly.
- Bonus: experience with crypto, fintech or regulated financial environments.
What’s on offer
- Work with a tight-knit growth team at a fast-moving company.
- Autonomy to test and scale new paid growth opportunities.
- Access to cutting-edge marketing tools and a strong creative/design team
- Competitive salary and performance-based bonuses.
- Opportunity to make an impact on millions of Australians exploring crypto.